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Open House Tips that Turn Viewers Into Buyers

What do you want from an open house? Obviously, you want to attract a lot of potential buyers — and have at least a few of them become seriously interested in your property.

So how do you make your open house as successful as possible?

Get minor repairs done. A dripping faucet, a squeaky fence door, or a scuff on the wall may seem minor to you, but these problems can stand out like a sore thumb to a potential buyer.

Brighten things up. Make sure all areas of your home are well lit. Natural light has the most appealing effect. Open all the curtains.

Put away personal items. Trophies, pictures, mementos — all remind potential home buyers that they’re strangers in someone else’s home. Make each room look as impersonal yet inviting as possible. Stage your rooms as though they were in an attractive furniture store display.

Sniff around. There are probably smells around your home that you’ve become used to, or even like, such as lingering perfume scents in the bathroom or remnant odours from cooking an exotic meal. Try to make your home as scent-free as possible.

Make sure everything works. Check for burnt out light bulbs, running toilets, and derailed closet doors.

A final tip: Unless it’s absolutely necessary, don’t be at the open house yourself. Your presence can be intimidating to potential home buyers, no matter how cordial and helpful you try to be.

Need more tips on selling your home quickly and for the best price? Call today. 

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Getting Friends to Spread the Word about Your Listing

When you list your home for sale, you want as many buyers as possible to find out about it. So consider how many friends, neighbours and work colleagues you have. Then think about how many people they know.

The number is likely in the hundreds. One of those people could be looking for a property just like yours.
That’s why getting your friends to spread the word about your listing is so effective.

How do you do that?

One strategy is to have a moving party. This gives you an opportunity to ask your friends, as a group, to tell others about your listing.

You can also encourage your friends to bring a guest who is currently in the market for a new home.

Another good idea is to put a profile of your listing on Facebook. This is the fastest and most convenient way for your Facebook friends to point others to your listing.

Do you have friends who work at larger organizations like banks and factories? They probably have access to an employee lunch room with a bulletin board. You can spread the word by asking them to put up an information sheet on your listing.

Try one or more of these ideas. Combined with my marketing plan for you, they can help get more qualified buyers to your doorstep.

Want more tips on promoting your listing? Call today.

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The Most Important Room In Your Home

When preparing your home for sale, you want to make sure every room looks its best. But, pay particularly close attention to the kitchen. Many buyers will spend a lot of time determining whether or not it meets their needs. In fact, some buyers will even form an impression about the entire property based primarily on how they feel about the kitchen!

How do you make it look its best?

Start by making sure your kitchen appears as roomy as possible. Put away all countertop appliances, even the toaster and the coffee machine, so that the counter space is completely clear.

Check that your cabinets and pantry shelves aren’t stuffed with dishes, foodstuff and other items. While that’s normal in most family homes, it doesn’t promote the image of plentiful storage space. Clear out as much as you can. Make sure anything you leave behind, is stored neatly.

Got a junk drawer? We all do. Empty the contents into a box and stow it away.

Of course, you want to ensure that the kitchen is clean and shiny. The area in and around the sink is critical. There are some excellent specialty cleaners available that will remove even the most stubborn stains in a stainless steel sink. (Never use steel wool or other abrasive cleaners. They leave unsightly scratches.)

If you have a window over the sink – a great selling feature – make sure it’s especially clean. You can be sure that buyers will linger for a few moments to look through it.

And, finally, don’t forget the space under the sink. Make sure that the space is as clean – and empty – as possible.

Want more ideas on preparing your home for sale? Call today.

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Does Your Home Insurance Cover Everything?

When you suffer damage to, (or the loss of), your home or its contents, you expect your insurance company to help you out. And, most do a good job of doing just that.

Still, it’s a good idea to review your policy with your insurance advisor and find out what’s covered and what isn’t. You don’t want to discover that your policy will not cover the cost of repairing the damage caused by a flood in your laundry room.

Pay particular attention to coverage in the case of water damage. Some insurance policies don’t cover floods and sewer backup unless an additional rider is purchased.

Also, check liability limits. Ask your advisor to recommend an appropriate level. Finally, make sure you know exactly how much your home is insured for. Are you covered for the full replacement cost? Are you comfortable with that coverage or the actual cash value?

Having the right insurance gives you peace-of-mind and is an important part of enjoying your home.
Keep in mind that experts advise you to review your insurance with your advisor. Ask lots of questions. Make sure you understand your coverage fully.

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Staging the Outside of Your Home

You’re probably familiar with the term “home staging”. It involves cleaning, de-cluttering, reorganizing, and decorating, specifically in order to make your home more attractive to potential buyers. Furniture stores do something similar when they “stage” a bedroom suite in a showroom.

Most sellers focus their staging efforts on the inside of their homes. But the outside is important too. After all, a property’s exterior is the first thing potential buyers see. So you want to make sure that the first impression is a good one.

Here are some ideas on how to make sure that happens.

When preparing your home for sale, imagine you’re a potential buyer and take a walk around the outside of your property. Do you like what you see? Are there issues that concern you? Try to be as objective as possible.
You may notice, for example, that the deck is faded and worn, some of the border stones around the flower bed are chipped or missing, or the fence gate squeaks. If you notice these things, so will potential buyers. So consider getting these minor problems repaired.

As you inspect your yard, pay particular attention to sheds and other areas where items tend to accumulate. Just as you would unclutter the inside of your home before a showing, you should also make sure the exterior areas of your property are as uncluttered as possible.

Then explore simple ways you can make the exterior of your property look even more attractive. For example, giving your hedges, shrubs and other plants a trimming, can dramatically improve the look of your yard.

Need more tips on preparing your home for sale? Call today.

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